MEET SARAH!
Sarah has been a lifelong admirer of events. From the time she was little, she can remember appreciating the smallest details at weddings, noticing the excitement of production at concerts with friends, and even taking an interest in the logistics of pep rallies and school dances in high school. Sarah would describe herself as a creative jack-of-all-trades and coordinator of chaos.
In addition to coordinating weddings, Sarah has spent the past three years leading the event team and creating events for Magnolia Market in Waco, TX. It was at Magnolia that she was able to continue honing her creative skills, as well as picking up extra practice in areas like grit and innovation (yes, she can install a balloon wall pretty much anywhere).
On the rare occasion Sarah isn’t working on an event, you are likely to find her enjoying queso and a marg at Torchy’s, in a barre class, or taking in the great outdoors of Waco, TX with friends. Sarah is also an active member of her church and assists with production on Sundays.
ALICE ALLEN: BEHIND THE NAME
Alice Allen began in the cotton fields of West Texas where Sarah was born and raised. It was there where Sarah learned the value of hard work and hospitality from her mother and father.
Events came naturally for Sarah, largely due to the influential values instilled in her from an early age by her parents. Choosing a name for the business came easily- Alice Allen came from pairing the middle names of Sarah’s parents. It is because of the incredible examples they set and gracious support that Sarah has been able to fearlessly pursue her dreams.